NOVOMATIC Romania Introduces ADMIRALBET, a New Brand Concept in the Sports Betting Industry

NOVOMATIC Romania surprised its customers and partners at the 15th Entertainment Arena Expo with the launch and presentation of a new sports betting brand. ADMIRALBET represents a rebranding transition for betting products and services, shaping a new identity that reflects a commitment to excellence.

In a period characterized by challenges and uncertainties within the gambling industry, ADMIRALBET has decided to evolve and reinvent itself to offer customers an engaging business experience. This change of identity holds crucial importance in the context of an ever-changing economic landscape where adapting to new market demands is essential.

ADMIRALBET is a natural evolution of its values and expertise, built on a solid foundation - TIP & CASH, along with over eight years of experience in the Romanian sports betting market.

"Through its brand concept, ADMIRALBET provides a diverse range of services and products, utilized both in its own agencies and partner locations. The objective is to stand by customers in any context, ensuring that their experience with ADMIRAL BET is seamless and consistent," said Valentin – Adrian Georgescu, CEO of NOVOMATIC Romania.

ADMIRALBET thus becomes the new identity for sports betting within the company, reflecting a passion for sports, a commitment to customer experience, and professionalism in partner relationships. The company is dedicated in creating a unique experience, with ADMIRALBET driving this evolution. Choosing to collaborate with ADMIRALBET, a well-established brand, provides partners with the assurance of a well-directed investment, complete solutions for employees, established branding strategies, and tested marketing initiatives.

As the first step in this rebranding effort, the ADMIRALBET team was present at EAE 2023, from September 5th to 7th, 2023, at the NOVOMATIC booth 101, to introduce the new concept to partners. For more information and details about partnership options and offers, you can contact: cbalasa@admiralromania.ro.

September 2023, Bucharest.